FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how

• Find out how to build a business case for content strategy
  With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

  Autorentext

  Inhalt

  Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
  Before We Begin

  REALITY
  1 NOW: Hit the ground running.
  2 PROBLEM: Why does your content (still) suck?
  3 SOLUTION: Content strategy to the rescue.

  DISCOVERY
  4 ALIGNMENT: Down with silos, up with people.
  5 AUDIT: Take a close-up look at your current content.
  6 ANALYSIS Your content lives in a complicated world.

  STRATEGY
  7 CORE: Core strategy: the center of it all.
  8 CONTENT: Substance and structure: the stuff they come for.
  9 PEOPLE Worldflow and governance: the path to victory.

  SUCCESS
  10 PERSUASION: Making the case for content strategy.
  11 ADVOCACY: Get out there and do something.
  12 HERO: Save the content, save the world.

  Content strategy reading list
  Acknowledgments
  About the Authors
  About Brain Traffic
  Index