Tap into the marketing power of Pinterest

People are using Pinterest to organize their digital lives. This
hot social site lets users create visual bookmarks of their
favorite things and 'pin' them on virtual pinboards. Now you can
learn how to market on Pinterest with this hands-on guide.
You'll discover how to launch new products, showcase your
brand's personality, seek product approval, run innovative
contests, and engage your community in a way that is difficult to
replicate on other social networks.

• Helps you get the most out of marketing on Pinterest, a visual
  collection of bookmarks that you can organize into virtual
  pinboards

• Shows you how to set up an account and boards, how to pin and
  re-pin, use hashtags and like pins, and integrate your Pinterest
  activity with your other social networks

• Reveals how to run contests on Pinterest

• Gives the lowdown on launching new products

• Includes tips and techniques for building a community on
  Pinterest

  Market with Pinterest, it's fun and easy, and even more so with
  Pinterest Marketing for Dummies.

  Autorentext
  Kelby Carr is the founder and CEO of Type-A Parent, a social network and online magazine-style blog for moms and dads. She also founded the Type-A Parent Conference, an annual blogging and social media conference. Kelby is active on Pinterest with thousands of followers and hundreds of pins. Kelby is the author of Pinterest For Dummies.

  Zusammenfassung
  Tap into the marketing power of Pinterest

  People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You'll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks.

• Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards
• Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks
• Reveals how to run contests on Pinterest
• Gives the lowdown on launching new products

• Includes tips and techniques for building a community on Pinterest
  Market with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.

  Inhalt

Introduction 1

Chapter 1: Understanding Why You Need a Pinterest Presence 5

Chapter 2: Setting Up a Pinterest Account 17

Chapter 3: Following People on Pinterest 37

Chapter 4: Creating Boards and Pins 59

Chapter 5: Pinning and Repinning 79

Chapter 6: Getting Active on Pinterest 95

Chapter 7: Getting Fans, Customers, and Clients to Follow You 105

Chapter 8: Engaging on Pinterest 123

Chapter 9: Creating Pin-Worthy Content 133

Chapter 10: Generating Buzz on Pinterest 153

Chapter 11: Tracking Pinterest Metrics 163

Chapter 12: Ten Pins That Went Viral 173

Index 183