Empathic design as the basic element of product-service system implementation

Kateryna Ryabchykova

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Diploma Thesis from the year 2017 in the subject Design (Industry, Graphics, Fashion), grade: A (97), , course: Fashion Design. P...

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Diploma Thesis from the year 2017 in the subject Design (Industry, Graphics, Fashion), grade: A (97), , course: Fashion Design. Professional training, language: English, abstract: Work is devoted to the important problem of empathic design process as part of the product-service system and in particular methodology of empathic design process in context of low and middle income in Ukraine. Wide literature analysis as per product-service system and empathic design is conducted. As the result, way to implement product-service system was identified and detailed methodology of empathic design established. Following this, literature as per behavior of Ukrainian consumers, their social habits and financial capabilities is examined and as a consequence, client profile as per project is created. In the second section of the thesis, practical implementation of empathic design process is described. In particular, costumer directed research methods for information gathering and brief creation were applied. On the stage of concept generation modifications were proposed, which allow customer to choose from variety of designs and became active figure in design creation, instead of being passive consumer. After this, sample collection was developed and sample outfit with all styling detailing is realized in material. In the third section educational seminar as per topic of the research for bachelor students is designed. All components as per didactic plan of the lesson are included and actual scenario is proposed.