Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.

Klappentext

Revenue management (RM) has emerged as one of the most important new business practices in recent times.

This book is the first comprehensive reference book to be published in the field of RM.

It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details.

Successful hardcover version published in April 2004.

Inhalt

Quantity-Based RM.- Single-Resource Capacity Control.- Network Capacity Control.- Overbooking.- Price-based RM.- Dynamic Pricing.- Auctions.- Common Elements.- Customer-Behavior and Market-Response Models.- The Economics of RM.- Estimation and Forecasting.- Industry Profiles.- Implementation.