Axiom Business Book Award Winner 2021

Got an idea?

• Want an easy way to test, refine and validate your idea?

• Wondering whether it's worth investing your time, energy and money?

• Trying to work out your next step?

Put it to The Really Good Idea Test!

Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions.

Autorentext

Julia Shalet is a award winning author, successful innovator, product leader, qualitative researcher, project director, trainer, university tutor and event creator with a ton of experience from a broad range of sectors, types of organisations and ventures.

For the past 25 years she has worked with start-ups, the self-employed, small and medium organisations, corporates and the third sector. She has managed high-value product portfolios and brought many successful new propositions to market using the techniques described in this book.

Some of these successes have attracted national TV, radio and newspaper coverage from BBC Inside Out, the Guardian, the Observer, the Independent, Harper's Bazaar and BBC Radio 4.

She has helped hundreds of people from all walks of life focus their time, energy and money where they have the best chance of success. Through each of these Interactions, she has been able to further develop, test and refine her hands-on approach, tools, templates, techniques and tips to help them address common challenges and avoid common pitfalls. All of these are nestled within The Really Good Idea Test.®

Axiom Business Book Award Winner 2021