Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.

Autorentext

Jesús Cambra-Fierro, University Pablo de Olavide, Spain Lourdes Pérez, Toulouse University, Spain Rocío Ruiz-Benítez, University Pablo de Olavide, Spain Sharon L. Forbes, Lincoln University, New Zealand Tracy-Anne De Silva, Lincoln University, New Zealand Rosana Fuentes Fernández, San Jorge University, Spain Beatriz Urbano López de Meneses, University of Valladolid, Spain

Inhalt

1. Introduction; Armand Gilinsky, Jr. 2. Bodega Pirineos: A Sustainable and Collaborative Business Model in a Spanish Winery; Jesús Cambra-Fierro, Lourdes Pérez, Rocío Ruiz-Benítez 3. Frog's Leap Winery in 2011- The Sustainability Agenda; Armand Gilinsky, Jr. 4. The Science of Sustainability: Lime Rock Wines of New Zealand; Sharon L. Forbes and Tracy-Anne De Silva 5. An Integral Sustainable Innovation and Communication Strategy: First Non-Sulfited 'Bierzo' Wine 'Puerta del Viento' Case Study; Rosana Fuentes Fernández and Beatriz Urbano López de Meneses