Strategic Logic lays the foundations for a clear understanding of corporate profitability and provides the reader with innovative insights on how to develop original yet realistic strategies. Working with real-life examples and based on rigorous theory, the author analyses key managerial decisions and shows how to ensure these enhance the company's long-term profitability. Mergers and acquisitions are great opportunities for strategic development, but they can also destroyer value. The author indicates how to judge on what side a specific case will fall.

Autorentext

J. CARLOS JARILLO is Professor of Corporate and International Strategy at the University of Geneva, having taught previously at IMD (Lausanne) and IESE (Barcelona). His work centres on the appropriate strategic response to corporate challenges, be they social, technological or regulatory. He has published widely in his field of expertise and works extensively with corporations helping to design their strategies.

Zusammenfassung
The last few years have shown a multitude of strategic failures, from disastrous mergers to very expensive forays into new technologies. Strategic Logic shows with clarity and rigor the root of those failures, by laying bare the logic that is behind sustained profitability.Sustained strategic success does not come from following the latest slogan, be it "grow faster that your competitors", "capture first-mover advantage", "compete globally", or "concentrate on your core competences". Sustained profitability flows from the creative yet realistic application of sound principles of strategic logic that indicate what decisions have a chance to improve a company's profitability and what decisions will most surely destroy it.Working with real-life examples and rigorous theory, this book lays out those principles in a systematic way, taking the reader from the essential concepts of strategy to the analysis of complex business situations. In the end, the reader is left with a deeper understanding of the roots of long-term profitability, and with valuable insights on how to develop solid strategies.

Inhalt

Introduction: Strategic Logic The Basic Principles The Nuclear Unit of Strategic Analysis Industry Evolution From Activity to the Enterprise The Globalisation Process and the Enterprise Diversification The Search for Growth: Mergers and Acquisitions Some Hints on How to Design a Strategy Conclusion: From Logic to Practice