Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

Autorentext
DR J. STEWART BLACK is a professor and an Associate Dean of Executive Development Programs at INSEAD. He is a leading instructor and scholar in leadership , change management, globalization, and strategy. He has authored or co-authored more than a dozen books and regularly consults with multinational companies around the world. (Email: stewart.black@insead.edu)

DR ALLEN J. MORRISON is a Professor at INSEAD. His research and teaching interests centre on multinational strategy and global leadership. He has authored or co-authored over 70 articles and case studies, and seven books. He is highly sought after as a consultant and public speaker and works with multinational companies around the world. (Email: allen.morrison@insead.edu)

Inhalt
Where Have All The Flowers Gone? Follow the Yellow Brick Road, Part 1 Follow the Yellow Brick Road, Part 2 A Brave New World Curve Ball Barbarians at the Gate Water, Water Everywhere, But Not a Drop to Drink A Tale of Two Cities The Incredible Shrinking Japan The Road Ahead A Cautionary Tale