In 2000 INSEAD celebrates its forthieth anniversary. In this time INSEAD has grown to be the leading business and management school in Europe, and one of the most successful and influential in the world. This book is a business study and history of INSEAD which details how this success was achieved, and goes on to relate the story of the school to the management themes of leadership, teamworking and innovation. Available in English and French editions.

Autorentext

JEAN-LOUIS BARSOUX is a management researcher with a longstanding interest in international business. His previous work includes books on management in France, Britain and Germany, and on the challenges of managing across cultures. He has written articles for the Harvard Business Review as well as contributing regularly to the Financial Times. He is based in Paris.

Inhalt

PART 1: FROM INCEPTION TO OBSCURITY Getting to the Drawing Board Believing Something Into Being PART 2: FROM OBSCURITY TO RESPECTABILITY Fighting Above its Weight Here to Stay PART 3: FROM RESPECTABILITY TO PROMINENCE A Faculty For Renewal Keeping the Show on the Road FROM PROMINENCE TO IMPACT Coming of Age Taking on the World Pillars of the Establishment