This book presents human-centered concepts and solutions for mobility, logistics and infrastructure that will make our growing metropolitan areas more livable and sustainable.The still accelerating megatrend of urbanization is leading to constantly growing metropolitan areas. This creates a whole series of challenges for municipalities, as well as citizens, such as overcrowded traffic routes, limited building space and an increasingly difficult supply situation. With this book we want to answer the following question: How can people live in densely populated areas and meet their needs in terms of mobility, freedom, self-determination, security, prosperity, communication or in other words: how can metropolitan regions be made humane? The answer to this question requires innovative ideas and approaches in various areas:

• Sustainable designs of infrastructure
• Economically and ecologically efficient logistics and mobility approaches

• Intelligent applications for navigation and communication All these ideas must be measured against the needs of citizens and should thus be developed following a human-centered design approach. This ensures that innovative solutions will be widely accepted by the public. In addition, they also have the potential to turn citizens into active co-designers of future metropolitan areas. The EditorsProf. Dr. Patrick Planing, Prof. Dr. Patrick Müller, Prof. Dr.-Ing. Payam Dehdari & Prof. Dr. Thomas Bäumer.All editors are faculty members of HFT Stuttgart University of Applied Science.

  Autorentext

  Prof. Dr. Patrick Planing is Professor of Business Psychology at the Stuttgart University of Applied Sciences. His research focuses on how humans want to, are able to and will interact with the technology of our future. Before his appointment in 2017, he held several responsible positions at Daimler AG, were he lastly was responsible for the digital transformation strategy. He advises companies in the field of innovation management and digital transformation and is the author of many scientific publications on different areas of business psychology. Prof. Dr. Patrick Müller is Professor of Business Psychology at the Stuttgart University of Applied Sciences. He studied psychology and business administration in Mannheim and Waterloo, Canada. He received his doctorate at the University of Mannheim on the formation of justice judgments and their impact on economic decisions. After completing his doctorate, he taught as an assistant professor at the University of Utrecht in the Netherlands. He also worked in an international HRM consultancy and as a manager in the HR department of a large service company. His research focuses on talent management, people analytics and technology acceptance. He is author of numerous scientific publications on business psychology topics. Prof. Dr.-Ing. Payam Dehdari. After studying industrial management, Prof. Dr. Payam Dehdari specialized in logistics. He was for more than 10 years responsible for logistics topics in a company with different industries like automotive and industrial goods. Since 2018, he is professor for sustainable logistics and lean methods at the University for Applied Sciences in Stuttgart. His expertise is design of systems and optimization of processes in transport, warehousing and inventory management. Prof. Dr. Thomas Bäumer is Professor of Business Psychology at the Stuttgart University of Applied Sciences. He is a social psychologist with a focus on consumer understanding and decision research. He studied psychology and business administration in Heidelberg and Amherst (MA) USA. He worked for almost 10 years at GIM (Gesellschaft für Innovative Marktforschung mbH) as a market researcher. For more than 5 years he has been professor for psychological market research. His expertise lies in the conception, execution and analysis of surveys with a focus on consumer understanding and user experience.

  Inhalt

  Part 1 - Developing Sustainable Mobility & Logistics1. Social Transport - An Efficient Concept for Freight Transportation2. The Importance of Process Data Collection Techniques for Urban Logistics Planning3. Off-Peak Delivery as a Cornerstone for Sustainable Urban Logistics: Insights from Germany4. Longer Trucks for Climate-Friendly Transports in Metropolitan Regions5. Electrified Ultralight Vehicles as a Key Element for Door-to-Door Solutions in Urban Areas Part 2 - Promoting sustainable behavior6. The Intention to Adopt Battery Electric Vehicles in Germany: Driven by Consumer Expectancy, Social Influence, Facilitating Conditions and Ecological Norm Orientation7. Air Taxis as a Mobility Solution for Cities - Empirical Research on Customer Acceptance of Urban Air Mobility8. Electric carsharing in Taiwan9. Bike-Sharing Systems as Integral Components of Inner-City Mobility Concepts: An Analysis of the Intended User Behaviour of Potential and Actual Bike-Sharing Users10. Trust in partially automated driving systems for trucks11. Alternative Ways to Promote Sustainable Consumer Behaviour - Identifying Potentials Based on Spiral Dynamics12. Less Meat, Less Heat - The Potential of Social Marketing to Reduce Meat Consumption Part 3 - Planning and managing sustainable infrastructure13. What Makes an Inner City Attractive Today and in the Future? - Analysis of Emotional Hotspots Using the City of Stuttgart as an Example14. Creation of a Scoring-Model to Measure the Attractiveness of Middle-Sized City-Centres for Consumers15. Transdisciplinary Living Labs in a Smart Cities Context - Ecosystems for Sustainable Innovation and Entrepreneurship16. Chances for Social Interaction in Public Space Through a Practice of Commoning - Reports of a First Experimental Approach in the Area of Boeckinger Strasse in Stuttgart-Rot17. Financing Sustainable Infrastructure18. Building the city's business networks - Using business ecosystem visualization to create strategic cooperations in smart cities Part 4 - Developing digital solutions for the intelligent city19. Development of an Eco-Routing App to Support Sustainable Mobility Behaviour20. Promoting Objective and Subjective Safety for Cyclists in Metropolitan Areas