This volume examines how African indigenous popular music is deployed in democracy, politics and for social crusades by African artists. Exploring the role of indigenous African popular music in environmental health communication and gender empowerment, it subsequently focuses on how the music portrays the African future, its use by African youths, and how it is affected by advanced broadcast technologies and the digital media. Indigenous African popular music has long been under-appreciated in communication scholarship. However, understanding the nature and philosophies of indigenous African popular music reveals an untapped diversity which can only be unraveled by the knowledge of myriad cultural backgrounds from which its genres originate. With a particular focus on scholarship from Nigeria, Zimbabwe and South Africa, this volume explores how, during the colonial period and post-independence dispensation, indigenous African music genres and their artists were mainstreamed in order to tackle emerging issues, to sensitise Africans about the affairs of their respective nations and to warn African leaders who have failed and are failing African citizenry about the plight of the people.At the same time, indigenous African popular music genres have served as a beacon to the teeming African youths to express their dreams, frustrations about their environments and to represent themselves. This volume explores how, through the advent of new media technologies, indigenous African popular musicians have been working relentlessly for indigenous production, becoming champions of good governance, marginalised population, and repositories of indigenous cultural traditions and cosmologies.

Abiodun Salawu is Professor of Journalism, Communication and Media Studies, and Director of Indigenous Language Media in Africa, at the North-West University, South Africa. His major areas of research include indigenous language media, development communication, critical studies and new media.

Israel A. Fadipe is postdoctoral fellow in Indigenous Language Media in Africa at the Faculty of Humanities, North-West University, South Africa. He specialises in communication, cultural and gender studies, and has published articles and chapters in both local and international journals.

Autorentext

Abiodun Salawu is Professor of Journalism, Communication and Media Studies, and Director of Indigenous Language Media in Africa, at the North-West University, South Africa. His major areas of research include indigenous language media, development communication, critical studies and new media.

Israel A. Fadipe is postdoctoral fellow in Indigenous Language Media in Africa at the Faculty of Humanities, North-West University, South Africa. He specialises in communication, cultural and gender studies, and has published articles and chapters in both local and international journals.

Inhalt

SECTION D: INDIGINEOUS AFRICAN POPULAR MUSIC, DEMOCRACY, POLITICS AND SOCIAL CRUSADE.- Chapter 1: Extra-Mundane Communication in Ayinla Omowura's Music: Exploring Connections between a Tool and an Agent.- Chapter 2: The Role of Politicians in Democratizing Musical Production in Northern Nigeria.- Chapter 3: Popular music, political mobilisation, and grandstanding: An analysis of maskandi in legitimisation of Jacob Zuma (2008-18).- Chapter 4: Popular music and the concept of the dissident in post-independence Zimbabwe.- Chapter 5: Indigenous African Popular Music, Democracy and Politics.- Chapter 6: Music and political protests in Africa: Analysis of selected Fela Anikulapo Kuti's Songs in Nigeria.- Chapter 7: Singing Democracy and Politics in Post-Independence Zimbabwe: A Critical Discourse Analysis of Self-Censorship in Zimbabwean Indigenous Theological-Sungura Music.- Chapter 8: Indigenous African Artistes as Social Critics: A Study of Evangelist Bayo Adegboyega of Yorùbá Extraction.- Chapter 9: State-minded praise music culture through electoral Nigeria.- Chapter 10: Beyond Mere Entertainment: Moral Reorientation Messages in Ogundare Foyanm's Ijala Song-Texts.- Chapter 11: Nigerian Indigenous Music as an Instrument of Social Crusade and Enlightenment: An Appraisal of Selected Albums of Sikiru Ayinde Barrister, Dauda Epo Akara and Odolaye Aremu.- SECTION E: INDIGENOUS AFRICAN POPULAR MUSIC AND ENVIRONMENTAL HEALTH COMMUNICATION.- Chapter 12: Yorùbá Indigenous Musical Jingles on Covid-19: A Content Appraisal.- Chapter 13: Promotion of Food Sovereignty in Africa through Yoruba's Indigenous Music.- Chapter 14: Mainstreaming Afro- Hip-hop Music in Redressing the Spread of Infodemics on Covid-19.- SECTION F: INDIGENOUS AFRICAN POPULAR MUSIC AND GENDER EMPOWERMENT.- Chapter 15: Why not call a spade a spade? Unpacking Paul Matavire's gender philosophy.- Chapter 16: The Communicativeness of Select Nigerian Afro Hip Hop Lyrics and Sociological perception of Women.- Chapter 17: Content and reception of Eswatini's indigenous and popular music on women empowerment.- SECTION G: INDIGENOUS AFRICAN POPULAR MUSIC, AFRICAN YOUTHS AND AFRICAN FUTURE.- Chapter 18: Ngoma songs as Tanzanian youths' third space for political participation.- Chapter 19: The Future of the Indigenous African Popular Music.- Chapter 20: The Popular Cultural Practice of Hip Hop among The Indigenous !Xun And Khwe Youth of Platfontein, South Africa.- Chapter 21: Zimdancehall music as rules of sexual engagement.- SECTION H: INDIGENOUS AFRICAN POPULAR MUSIC, ADVANCED BROADCAST TECHNOLOGIES AND THE DIGITAL MEDIA.- Chapter 22: Tradi-Modern Musical Genres amidst Neo-Colonial Western Digital Recording towards Development in Benue State.- Chapter 23: The evolution of the roles of producers in the Zimbabwes record industry.- Chapter 24: Indigenous African Music Economics: Survival Strategies in the face of Web Technologies.- Chapter 25: Commodification of Music in the Digital Age: Locating Namibia's Oviritje popular music genre in the Capitalist Music Economy.- Chapter 26: The Role of Sound Archiving of Indigenous Popular Music in the Conflict Zones of North-Eastern Nigeria.