The World of Branding and its Significance

In emerging competitive markets, branding is of growing interest to business-to-business (B2B) firms. Regardless of an increased interest in branding and the power of branding in consumer markets, B2B branding has received scant attention from academics. In this article it is discussed why the companies are very conscious about brand building and why they are very conscious about brand building.

Autorentext

Mr.Inam Ur Rahman born in Kerala, a state of India. He Started his career as a Lecturer in one of the renowned school of business in United Arab Emirates since 2007.He is Holder of Master in Business Administration with specialization of Finance. Presently heading as coordinator for TOEFL and Business programme.