This book provides corporate leaders a roadmap for bridging the hierarchical gaps between management and employees to gain company-wide acceptance of transformative strategic initiatives. Serial entrepreneur Hayes Drumwright demonstrates how to take responsibility for uncovering and fusing the inspiration potential at all levels of your organization and neutralizing the culture of fear and apathy that corrodes the team and organizational commitments of your employees.

Why is there a divide between management and the employees they lead? Why does each group have such an incredibly hard time understanding each other? Why do over 70% of corporate initiatives fail? It isn't because of a lack of communication from the top. And talking louder clearly isn't going to fix it.

In Management vs Employees, Hayes Drumwright attacks a problem that has plagued companies for years. How do we bridge the power gap between management and employees in a way that inspires both to engage?

Having bootstrapped many businesses in various industries, Drumwright covers the mindset and methodologies leaders must utilize at all levels in organizations to close the gap on apathy and entitlement in order to create an engaged workforce that can scale companies organically.

Using stories from both perspectives and multiple company engagements you will learn how to build trust, gather input, distribute accountability, and make those you lead feel like an accomplice in the leader's master plan.

"Hayes Drumwright is a world-class entrepreneur. And in this direct, provocative, and honest book, he describes both the path of his life and the route all of us can take to build something big. Along the way, he shows that a leader's ultimate job is not to shield people from risk, but to help them learn and grow."

Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

"I believe a person who can turn a negative into a positive can never be defeated - this is brilliantly illustrated in Management vs Employees*. Hayes Drumwright shares his stories of success, and, importantly, failure with a rare rawness that you will be grateful for again and again."*

Greg McKeown, New York Times bestselling author of Essentialism: The Disciplined Pursuit of Less

What You'll Learn

• Better implement change in today's over-complicated, over-structured enterprise
• Inspire the enterprise employee base to work with the same passion as the founders and executive team toward corporate success
• Traverse the often confusing array of new social media tools in order to better understand which tool is appropriate to which situation without creating more social noise
• Ensure a 70% success rate for new initiatives instead of the current 70% failure rate critical to corporate productivity, profitability, and viabilityWho This Book Is For The audience is segmented into three separate categories, all of which are clearly addressed and weighed-in on in each chapter: executives, entrepreneurs, middle management.

Autorentext

Hayes Drumwright is co-founder and CEO of POPin, a SaaS mobile and web solution that empowers organizations to leverage crowdsourcing to source pain, build trust, and create buy-in for initiatives in order to scale the business. Drumwright has been a serially successful entrepreneur for over 20 years. His innate ability to grow companies organically was proven at Trace3 where he took the company from an idea and $100 of his own money to revenues in excess of $450M. He is a founding partner in InstantScale, an investment firm focused on early stage start ups from Silicon Valley. He is also a founder of one of the top cult Cabernet brands in Napa Valley, Memento Mori Winery. In 2010, Hayes was named the Ernst & Young Entrepreneur of the Year in Orange County and the Desert Regions, California. Drumwright currently serves on the board of Trace3 as Chairman, Memento Mori as a director and founder, and Project Hope as chairman. He holds a BS in Business Administration from Boston University.

Inhalt

PART I  Us.- Chapter 1 Selfish and Selfless.- Chapter 2 Pour a Foundation.- Chapter 3 Grab Your Cape.- PART II  Them.- Chapter 4 What If "They" Don't Like You?.- Chapter 5 Stop Wasting Money on New Initiatives.- Chapter 6 Barfing Downhill.- PART III  Bridges.- Chapter 7 Sourcing Pain.- Chapter 8 Truth Seeking.- Chapter 9 Minimum Viable Stuff .- Chapter 10 Accidental Adoption.- PART IV  Leaders Need Followers.- Chapter 11 Being vs. Becoming.- Chapter 12 Those We Serve.- Chapter 13 A Legacy of Failure.