Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book:

• Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
• Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
• Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images

• Shows students how to combine approaches and methods to best suit their own research questions and projects
  An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

  Autorentext

  Giorgia Aiello is an Associate Professor in Media and Communication at the University of Leeds. Her research focuses on the politics and potentials of visual, multimodal, and material communication. Giorgia is interested in how aesthetics shape and are shaped by political, economic, and cultural agendas. Her work aims to uncover how identities are formed, how both difference and diversity are negotiated, and how inequalities are maintained or overcome through media and communication. She is a co-editor of Communicating the City: Meanings, Practices and Interactions (Peter Lang, 2017) and the author of many journal articles, book chapters, and short publications about branding, photography, data visualization, political imagery, and cities.

  Inhalt

  Chapter 1: Introduction
  Chapter 2: Understanding images in media culture: Methods and approaches
  Chapter 3: Visions of the Self
  Chapter 4: Making groups visible on the global stage
  Chapter 5: Ways of seeing difference beyond stereotypes
  Chapter 6: Images of politicians in the public sphere
  Chapter 7: The visual spectacles of protest and activism
  Chapter 8: Picturing international conflict and war
  Chapter 9: The visual attractions of advertising and promotional culture
  Chapter 10: Visualizing lifestyles for sale
  Chapter 11: Brands as visual experiences
  Chapter 12: Conclusion