Would you like the skills vital to effectively communicate with your ideal guest?

Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition.

These 24 tutorials include:

• Developing Your Marketing Strategy
• Branding -What Makes You Stand Out
• How to Find Out Your Customer's Demographics and Psychographics
• Creating a Memorable Tagline or Slogan that Sticks
• Power of Colours
• Upgrade Your Logo
• Creating an Effective Website
• Email & Guest List Building
• Why Build an Email List
• Creating Free Gifts to Build Your List
• Writing Autoresponder Emails That Convert
• Exit Popups to Build Your List
• Choosing Your Visual Branding
• Creating a Successful Blog for Your Property
• Introduction to Social Media
• Marketing on YouTube
• Benefits of Facebook for Business
• How to be Successful on Twitter
• How to Use LinkedIn
• Pinterest for Your Property
• Instagram for Your Business
• Customer Giveaways
• The Benefit of Online Newsletters

• How to Make Surveys Work for You If you want to attract your ideal guest, then don't hesitate. Pick up this book today.

  Autorentext

  Gerry MacPherson is a travel authority with decades of hotel, resort, inn and bed & breakfasts visitation experience. He has spent 1000's of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000's of customers.

This knowledge has given him a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.