In today's fast-paced digital landscape, organizations face an ever-increasing volume of data that holds immense potential for driving business success. However, many businesses struggle to harness this potential. This book is a comprehensive guide that unveils the transformative power of data and provides actionable insights to cultivate a data-driven organizational culture.

The book emphasizes data strategy and data governance's pivotal role in cultivating a mature data culture using practical insights, frameworks, and best practices. This approach ensures robust data culture structures that uphold data integrity, accessibility, and accountability. These structures operate through analytics, literacy, governance, process management, and data inventory management. Behind all of this lies the authors' groundbreaking Usage and Flow Data Culture Model, a unique framework that enables organizations to evaluate and reshape their data culture based on distinct cultural types: Preservationist, Protectionist, Traditional, and Progressive. Building a Data Culture carefully dissects these cultural types, revealing the associated challenges and opportunities, and uncovering suitable strategies in the process.

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Gary W. Griffin is a noted author, speaker, innovator and consultant who has spent over 30 years in the public and private sectors delivering enterprise solutions that focus on data, analytics, and strategy. He is the inventor of Datalink 1000, a Master Data Management and Data Quality tool. He also developed the data strategy for one of the first web-based assessment systems for K-12 education. Dr. Griffin has a Master of Science and a Doctor of Philosophy in Sociology.

David Holcomb is a speaker, writer, practitioner, and theorist in data warehousing, business intelligence, organizational behavior and culture, and cyber security. His career includes leadership roles in business operations, marketing, sales, product development, and information technology at leading brands, including Verizon, Western Union, and University of Chicago Medicine. Dr. Holcomb holds a Master of Science in Management Information Systems, a Doctor of Philosophy inBusiness Administration, and a Doctor of Philosophy in Information Technology.