This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment.

Autorentext

Gareth Thompson is a Senior Lecturer at London College of Communication, University of the Arts London. He has worked in public relations in the corporate, finance and technology sectors for over 20 years, as well as teaching the subject in London and at the French business school, ESCEM, in Poitiers.

Inhalt

1 Introduction 2 Classical public relations 3 Post classical public relations: A new style of PR work for the post-truth era 4 A mixed PR repertoire for the age of disruption 5 The rhetoric of certainty and division 6 Facts don't matter: Truthiness and fake news 7 Performativity and public communication 8 The digital mixology of online engagement 9 Conclusion