This book provides a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increased profits, but it also entails uncertainty and provokes defensive reactions. Strong communication skills are essential to overcome internal and external hurdles. Effective innovation communication captures attention and builds necessary knowledge among key stakeholders. It is fast, flexible, and pragmatic, anticipating resistance, addressing potential negative impacts, and building bridges to the future.

Florian Hohenauer's book targets communication professionals and those aspiring to become one.

Renowned experts Christine Dingler, Gudrun Herrmann, Sascha Pallenberg, Christiane Schulz, and Gerrit Gericke, along with Danijel ViSevic, share their strategic approaches in guest contributions and interviews. Practical examples illustrate the application of the tools.

Content

• What innovation communication is and what the discipline can achieve
• The tools: 16 strategic models and methods for effective innovation communication
• Guidelines for practical application, examples, and combination possibilities
• Model matrix and application map

• Extra: Innovation communication and the climate crisis
  The Author

  Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups.

  The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

  Autorentext

  Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups.