This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today's fashion business cycle and its adverse impacts on sustainable fashion are a major issue.

Autorentext
Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.

Inhalt
Fast fashion & Sustainable consumption. Aline Buzzo¹, Maria José Abreu, Textile Engineering Department, University of Minho
Luxury and fashion brand communication differentiation for sustainable consumer behavior. Mukta Ramchandani & Ivan Coste-Maniere, SKEMA Business School
Fashion Brands and Consumers approach towards Sustainable Fashion. Asimananda Khandual & Swikruti Pradhan College of Engineering & Technology (CET), Bhubaneswar, Odisha, India.
Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets. Dr. Sarah Netter & Esben Rahbek Gjerdrum Pedersen, Department of Management, Society & Communication, Copenhagen Business School, 2000 Frederiksberg, Denmark