This book captures the author's 35+ years of learning & experience in the semiconductor chip industry to provide a proven roadmap for successful, new product introduction process, tailored specifically to the semiconductor industry. The content includes a simplified process flow, success metrics, execution guidelines, checklists & calculators. The presentation is based on a product engineering centric "NPI hub" and the author guides readers through the complete process of semiconductor new product introduction, ensuring a successful plan execution.

• Provides everything a semiconductor product engineer needs to know to introduce new products to the market most effectively in one book;
• Breaks down the process of new product introduction into different phases and what product engineers should be focusing their efforts on during each phase;

• Includes checklists & calculators that help readers to plan reliability qualification parameters & estimate qualitylevels for new products.

  Autorentext

  A little bit about me. My college degrees include BS & MS in Computer Engineering both from University of California. I have been in the semiconductor industry since 1984 fulfilling several different roles with increasing complexity and responsibility as my skills & experience grew.

  My first job was a process development engineer involved in the 1 to 2 um CMOS technologies. My most recent position has involved board level product management & operations. In the early days of my career I was developing transistors & memory cells (i.e the building blocks of every semiconductor product). Later on I was responsible for model parameter extractions which were the building blocks of SPICE transistor model developments. During the latter half of my career I became interested in product & test engineering. So I used my knowledge of basics to move my career in that direction. More recently I have managed new product introductions for several types of products including ASICs, FPGA & mixed signal products.