With China's accession to the WTO in Spring 2002 it is essential that Western investors and business people get an effective 'tool kit' which enables them to succeed in the highly competitive Chinese market and to deal with the issues and changes that the WTO will bring. As a guide for western investors this book gives the answer to the 100 most crucial questions on operating or restructuring business in China. The question and answer format allows the reader to rapidly select information for a specific situation.

Autorentext

FRANK SIEREN has been the China correspondent for Wirtschaftswoche (The German Business weekly) since 1997.

ENGELBERT BOOS has worked for over 10 years as General Manager, Chief Representative and China President of an International holding company (Mannesman AG) and is speaker of the European Joint Venture Round Table.

CHRISTINE BOOS has worked for over 6 years as a Senior Consultant in China, she has built up the Siemens Management Institute in Beijing and was a Professor at the China-USA Business University.

Inhalt

China's Economic and Political Prospects in the 21st Century What kind of Strategic and Organisational Issues have to be Taken into Consideration? Which are the Most Relevant Issues in Recruitment of Personnel? What is Important in Personnel Development? How do I get Reliable Market Information? How do I Plan a Successful Marketing Campaign in China? How do I Create a Strong Sales Concept? Which are the Most Relevant Production Related Issues? What are the Most Crucial Financing Related Issues? How can I Restructure my Business in China?