This book offers a comprehensive overview of sustainability and management in India and through its insightful essays highlights the complex and multifaceted nature of sustainability as a concept. It also demonstrates the debates surrounding the concept of sustainability and its ramifications for ground-level practice in managing organisations and for public policy. The contributions from sustainability enthusiasts, practitioners from disparate fields and academics working at the Indian Institute of Management Calcutta, have been divided into five themes: (1) sustainability as a normative concept; (2) sustainability concept at the global level, (3) sustainability practices in Indian organisations and consumer behaviour; (4) sustainability, corporate governance and corporate social responsibility and (5) sustainability: a critique of organisational practice and government regulation. The themes reflect both new and continuing issues confronting management in the country today. Examplesand in-depth studies make it relevant to the grounded reality in India. The expertise and experience of the contributors ensure that readers are left with a grasp of our current understanding of how sustainability is related to society and business, the direction this understanding will take in the future.

Autorentext
Runa Sarkar is a professor at the Economics Group, Indian Institute of Management (IIM) Calcutta. She has been working in the field of corporate environmental behaviour and sustainability for over a decade and has also published in this area. She, along with Prof. Anup Sinha of IIM Calcutta, is the co-author of a book titled Another Development: Participation, Empowerment and Well-being, published by Routledge in early 2015. She has recently submitted a short manuscript on Environment Business and Institutions in India to be published as part of the Oxford India Short Introductions series published by OUP. She is interested in market-based solutions to environmental issues and is on the board of CTran as well as Basix Consulting and Technology Services, which are leading environmental and development consulting houses. Runa has been a sustainability assessor for CII. She has co-edited the India Infrastructure Report (IIR) 2010 on Infrastructure Development in a Low Carbon Economy and IIR 2009 on Land A Critical Resource for Infrastructure, published by the 3i Network and Oxford.
Annapurna Shaw is a professor at the Public Policy and Management Group, Indian Institute of Management Calcutta. An urban geographer by training, her research interests are in the areas of urban policy and planning, sustainable cities and the urban environment. She has published extensively in these areas and has also served on the editorial board of Urban Geography (Taylor and Francis) from 2002 to 2008. Her book publications include: The Making of Navi Mumbai (Orient Longman: 2004), Indian Cities in Transition (edited, Orient Longman, 2007) and Indian Cities (Oxford India Short Introductions, OUP, Delhi, 2012). Forthcoming is the book Coming of an Age: Trends and Issues in Housing in Asian Cities edited with Urmi Sengupta and to be published by Routledge, UK.

Inhalt
Chapter 1. Introduction by Runa Sarkar and Annapurna Shaw.- *Theme 1: Sustainability and development: Search for the 'good life'.- Chapter 2. Sustainability and the good life by Anup Sinha.- Chapter 3. Role of Social Media in Environmental Awareness by Indranil Bose.- Chapter 4. Trade and Sustainable development in the WTO: The story of an uneasy relationship by Rajesh Babu.- **Theme 2: Sustainability and the Judicial and Religious order.- Chapter 5. Sustainable Development and the agenda of Global Social Justice by Nishigandha Bhuyan.- Chapter 6. Role of religion in conflict prevention and resolution for social and environmental sustainability: Experiential insights from India by C P Bhatta.- Theme 3: Sustainability and marketing.- Chapter 7. Green Marketing by Suren Sista.- Chapter 8. Have Green,Pay More: An Empirical Investigation of Consumer's Attitude towards green packaging in an emerging economy by Prashant Mishra, Tinu Jain and Manoj Motiani.- Theme 4: Sustainability and Organizations.- Chapter 9. Embedding sustainability in the organizational action and thought by Abhishek Goel.- Chapter 10. Sustainable supply chain management as a dynamic capability: An empirical study of a global automaker's Indian operations by Partha Datta and Subroto Mitra.- Theme 5.: Sustainability, Corporate Governance and CSR*.- Chapter 11. Corporate governance and corporate social responsibility by Arpita Ghosh.- Chapter 12. Demystfying CSR and corporate sustainability, and its impact on the Bottom of the Pyramid by Ramendra Singh and Sharad Agarwal.- Chapter 13. There now..gone now..sustainability in CSR regulation in India by Nimruji Prasad.