Many people want to gain trust or support in business and
throughout life, but the true skill is doing so in a charming
fashion! Whether you're convincing the boss about your
much-deserved promotion or a busy restaurateur to offer a better
table, the power of persuasion can help improve and increase your
successes.

Elizabeth Kuhnke, author of the bestselling Body Language For
Dummies, guides the reader through easy-to-implement techniques
that can turn a timid person into someone bursting with self
confidence and the ability to influence.

Topics covered will include:

The key elements in becoming more persuasive - body language,
listening skills, using persuasive words and actions
Finding a common ground and establishing a connection with your
audience
Capturing their attention and keeping them interested
Putting yourself across convincingly
Getting things done through others
Identifying the type of person you're dealing with - and
responding in an appropriate manner

Autorentext

Elizabeth Kuhnke is an Executive Coach and founder of Kuhnke Communication. She is also the author of the popular Body Language For Dummies.

Zusammenfassung
Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence.

Topics covered will include:

The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions
Finding a common ground and establishing a connection with your audience
Capturing their attention and keeping them interested
Putting yourself across convincingly
Getting things done through others
Identifying the type of person you're dealing with - and responding in an appropriate manner

Inhalt

Introduction 1

Part I: Preparing to Persuade and Influence 7

Chapter 1: Laying the Groundwork for Persuasion and Influence
9

Chapter 2: Finding Common Ground with Your Audience 27

Chapter 3: Establishing an Emotional Connection 57

Chapter 4: Putting Together a Compelling Case 73

Chapter 5: Establishing Your Credibility 93

Chapter 6: Exhibiting and Exercising Your Expertise 117

Part II: Developing Your Persuasive and Influencing Skills
135

Chapter 7: Listening Actively 137

Chapter 8: Gaining and Maintaining Your Audience's
Interest 155