This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.

Autorentext
Efe Sevin is Post-Doctoral Researcher at the Faculty of Economic and Social Sciences of the University of Fribourg, Switzerland. His current research focuses on the role of nation brands and public diplomacy on achieving foreign policy objectives. Dr. Sevin received his Ph.D. from American University's School of International Service, Washington, DC, USA.

Inhalt

1. The Need for Communication .- 2. Public Diplomacy: The New Foreign Policy 'Tool' .- 3. Six Pathways of Connection: A Theoretical Framework .- 4. The Pioneer of Public Diplomacy: United States of America .- 5. Collaboration and Public Diplomacy: Sweden .- 6. History and Culture: Turkey .- 7. Six Pathways of Connection: A Practical Roadmap .- 8. Conclusion: Connecting Foreign Policy and Communication.