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The Digital Transformation Playbook

  • E-Book (epub)
  • 304 Seiten
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The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategi... Weiterlesen
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Beschreibung

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rulesand provides practical, hands-on toolsthat will help businesses of all sizes adapt, innovate, and maximize value creation.Rogerss rules address critical categories for every business: customers, competition, data, innovation, and the value proposition. For each, he presents diverse case studies (from companies such as Apple and Uber to GE and the New York Times), discusses common challenges to adopting the digital approach, and provides companies and business leaders clear, tested steps to implement new practices. Rogers shows that, rather than being disrupted by digital business models, any business can learn the rules of todays leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

Autorentext

David L. Rogers



Klappentext

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.



Inhalt

Preface
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data Into Assets
5. Innovate by Rapid Experimentation
6. Adapt Your Value Proposition
7. Mastering Disruptive Business Models
Conclusion
Self-Assessment: Are You Ready for Digital Transformation?
More Tools for Strategic Planning
Notes
Index
About the Author

Produktinformationen

Titel: The Digital Transformation Playbook
Untertitel: Rethink Your Business for the Digital Age
Autor:
EAN: 9780231541657
ISBN: 978-0-231-54165-7
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Columbia University Press
Genre: Wirtschaft
Anzahl Seiten: 304
Veröffentlichung: 05.04.2016
Jahr: 2016
Untertitel: Englisch
Dateigrösse: 1.2 MB
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