What You See Is What You Hear develops a unique model of analysis that helps students and advanced scholars alike to look at audiovisual texts from a fresh perspective. Adopting an engaging writing style, the author draws an accessible picture of the field, offering several analytical tools, historical background, and numerous case studies.

Divided into five main sections, the monograph covers problems of definitions, history, and most of all analysis. The first part raises the main problems related to audiovisuality, including taxonomical and historical questions. The second part provides the bases for the understanding of audiovisual creative communication as a whole, introducing a novel theoretical model for its analysis. The next three part focus elaborate on the model in all its constituents and with plenty of case studies taken from the field of cinema, TV, music videos, advertising and other forms of audiovisuality.

Methodologically, the book is informed by different paradigms of film and media studies, multimodality studies, structuralism, narratology, "auteur theory" in the broad sense, communication studies, semiotics, and the so-called "Numanities."

What You See Is What You Hear enables readers to better understand how to analyze the structure and content of diverse audiovisual texts, to discuss their different idioms, and to approach them with curiosity and critical spirit.

Autorentext

Prof. Dr. Dario Martinelli (1974) is Director of the International Semiotics Institute, Full Professor at Kaunas University of Technology, Adjunct Professor at the Universities of Helsinki and Lapland, and Editor-in-chief of the Springer series "Numanities - Arts and Humanities in Progress". As of 2017, he has published twelve monographs and about 120 among edited collections, studies and scientific articles. Besides his affiliations, he has been visiting professor in four academic institutions, and has been giving ca. eighty lecture courses infourteen different academic institutions in Europe. He has been recipient of several prizes, including, in 2006, a knighthood from the Italian Republic for his contribution to Italian culture.

Inhalt

Defining And Classifying Of Audiovisual Texts.- Understanding Audiovisual Communication.- Axes: Time And Space.- Means: Sound, Image And Language.- Properties: Taxonomy, Culture, Thematicity, Performance, Technology.