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Organizational Cultures of Remembrance

  • E-Book (epub)
  • 395 Seiten
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Leseprobe
Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of o... Weiterlesen
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Beschreibung

Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance inthe German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.



Autorentext

Daniel Mai, Justus-Liebig-University Giessen, Germany.



Klappentext

In a business world predominantly oriented toward the future, it has paradoxically become ever more common that companies turn towards their pasts. This book empirically explores the phenomenon of organizational remembrance from a holistic cultural perspective. Based on a twelve-month ethnographic case study conducted at the headquarters of the German automobile company, AUDI AG, this study dissects the relationships between memory, identity, and image in a corporate setting. The greater aim in doing so is twofold: First, this study examines exactly why and how a company officially manages its past in terms of 'history' and 'tradition.' And second, this study scrutinizes what effect organizational remembrance has on the workforce - how it impacts their collective identification with a corporate community and influences their understanding of their daily working life. By investigating the interplay between different stakeholder groups, as well as their practices, media, mental models, and other vehicles of remembrance, an integrated account is offered which makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.

Produktinformationen

Titel: Organizational Cultures of Remembrance
Untertitel: Exploring the Relationships between Memory, Identity, and Image in an Automobile Company
Autor:
EAN: 9783110420821
ISBN: 978-3-11-042082-1
Digitaler Kopierschutz: frei
Format: E-Book (epub)
Herausgeber: Gruyter, Walter de GmbH
Genre: Geschichte
Anzahl Seiten: 395
Veröffentlichung: 19.05.2015
Jahr: 2015
Untertitel: Englisch
Dateigrösse: 4.0 MB