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Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama

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  • 248 Seiten
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Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over... Weiterlesen
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Beschreibung

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together to create a series of innovations in organization, tools, and practice that have changed the campaign game.

Autorentext

Daniel Kreiss is Assistant Professor of Journalism and Mass Communication at University of North Carolina-Chapel Hill



Klappentext

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the elections game. He charts how these individuals carried their innovations across Democratic politics, contributing to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of visionary people transformed what campaigning means today and how technical and cultural work coordinates collective action.



Inhalt

Table of Contents Acknowledgements Chapter 1: Innovation, Infrastructure, and Organization in New Media Campaigning Chapter 2: Crafting Networked Politics Chapter 3: Dean's Demise and Taking on Bush Chapter 4: Wiring the Party Chapter 5: Organizing the Obama Campaign Chapter 6: Mobilizing for Victory Conclusion: New Media Campaigning from Dean to Obama Bibliography Notes

Produktinformationen

Titel: Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama
Untertitel: The Crafting of Networked Politics from Howard Dean to Barack Obama
Autor:
EAN: 9780199974610
ISBN: 978-0-19-997461-0
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Oxford University Press
Genre: Politikwissenschaft
Anzahl Seiten: 248
Veröffentlichung: 06.08.2012
Jahr: 2012
Untertitel: Englisch
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