This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

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Dalia Elsheikh is a researcher at the Centre for Politics and Media Research at Bournemouth University, UK. Before joining academia, she worked as a journalist for more than fifteen years including Al-Masry Al-Youm, the first independent newspaper in Egypt, and the BBC in London.

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