In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

Autorentext
Daya K. Thussu is a professor of International Communication at the University of Westminster

Inhalt
Contents List of tables and figures Introduction 1: De-Americanizing Soft Power 2: Historical Context of India's Soft Power 3: India Abroad: the Diasporic Dividend 4: Software for Soft Power 5: Culture as Soft Power Bollywood and Beyond 6: Branding India a Public-Private Partnership Conclusion References Index