2. Adventsüberraschung: 30% Rabatt auf Bücher (DE)! Mehr erfahren.
Willkommen, schön sind Sie da!
Logo Ex Libris

Business Statistics for Competitive Advantage with Excel 2010

  • E-Book (pdf)
  • 469 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternativ... Weiterlesen
E-Books ganz einfach mit der kostenlosen Ex Libris-Reader-App lesen. Hier erhalten Sie Ihren Download-Link.
CHF 81.90
Download steht sofort bereit
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.

Beschreibung

Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios.  To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios. This updated edition of the popular text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2010 with shortcuts, and translate results into implications for decision makers. The author emphasizes communicating results effectively in plain English and with compelling graphics in the form of memos and PowerPoints.
Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on China and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. Chapters include screenshots to make it easy to conduct analyses in Excel 2010 with time-saving shortcuts expected in the business world.
PivotTables and PivotCharts, used frequently in businesses, are introduced from the start. Monte Carlo simulation is introduced early, as a tool to illustrate the range of possible outcomes from decision makers' assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response, and a chapter on logit regression models introduces models of market share or proportions. The Second Edition includes more explanation of hypothesis tests and confidence intervals, how t, F, and chi square distributions behave.
The Data Files, Solution Files, and Chapter PowerPoints:
The data files for text examples, cases, lab problems and assignments are stored on Blackboard and may be accessed using this link:https://blackboard.comm.virginia.edu/webapps/portal/frameset.jsp
Instructors can gain access to the files, as well as solution files and chapter PowerPoints by registering on the Springer site
Business people can gain access to the files by emailing the author cfg8q@virginia.edu.

https://blackboard.comm.virginia.edu/webapps/portal/frameset.jsp
Instructors can gain access to the files, as well as solution files and chapter PowerPoints by registering on the Springer site.
Business people can gain access to the files by emailing the author cfg8q@virginia.edu.

Cynthia Fraser received her Ph.D. from The Wharton School, University of Pennsylvania, and is a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches Quantitative Analysis I and II. Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Journal of International Business Studies, and Journal of Applied Social Psychology.

Produktinformationen

Titel: Business Statistics for Competitive Advantage with Excel 2010
Untertitel: Basics, Model Building, and Cases
Autor:
EAN: 9781441998576
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Hersteller: Springer-Verlag
Genre: Allgemeines, Lexika
Anzahl Seiten: 469
Veröffentlichung: 27.03.2012
Dateigrösse: 34.2 MB