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Customising Stakeholder Management Strategies

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The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholde... Weiterlesen
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Beschreibung

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies' requirements to fulfill their long term business goals. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology.



Zusammenfassung
Stakeholder Management - From Management Philosophy to a Tool for Everyday Working Life Use of Stakeholder Management Today In times of growing globalisation and increasingly tough c- petition the use of stakeholder management tools is becoming much more widespread. Nowadays, the concept of stakeholder mana- ment is no longer limited to the specific focusing of all corporate activity on interest groups, such as customers, employees, sha- holders or suppliers, but has become an integral part of a company's daily action. Measuring the quality of relationships between companies/insti- tions and the relevant interest groups, developing actions aimed at improving these relationships (managing) and the continuous mo- toring of the effects in line with the TRI*M approach, is gaining momentum in all areas and at all levels of companies and ins- tutions. Today, human resources departments usually measure the comm- ment of employees in all organisational units on an annual basis, and senior managers develop strategies with their employees to the level of commitment, the success of which will ultimately be reviewed through subsequent measuring. This greater focus on employee commitment has only recently been given priority. For a long time, companies have failed to appreciate that the motivation and engagement of employees is the most important basis for excellent customer experiences and, consequently, profitability. Only engaged and motivated employees will use all their skills and energies for the benefit of the company.

Inhalt
TRI*M: Generating Insight, Traction and Credibility at Comet.- Quality Management and Customer Retention.- How to Use TRI*M in a Six Sigma Project.- Public Sector TRI*M Helping to Deliver Best Value.- Customer Satisfaction with Commerzbank's Retail Banking.- The Czech Beer Market: A Brief Introduction Understanding Consumers and Customer Needs.- Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication.- Customer Satisfaction and Retention Improves with Six Sigma.- Focus on Loyalty.- The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction.

Produktinformationen

Titel: Customising Stakeholder Management Strategies
Untertitel: Concepts for Long-term Business Success
EAN: 9783540313199
ISBN: 978-3-540-31319-9
Digitaler Kopierschutz: Wasserzeichen
Format: E-Book (pdf)
Herausgeber: Springer
Genre: Wirtschaft
Anzahl Seiten: 140
Veröffentlichung: 26.12.2006
Jahr: 2006
Untertitel: Englisch
Dateigrösse: 2.1 MB