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Culture and Public Relations

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  • 296 Seiten
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Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public rela... Weiterlesen
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Beschreibung

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations, the culture of PR globally, and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the ",corporate cultures", of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Produktinformationen

Titel: Culture and Public Relations
Untertitel: Links and Implications
Editor:
EAN: 9781136514449
ISBN: 978-1-136-51444-9
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Taylor & Francis
Genre: Wirtschaft
Anzahl Seiten: 296
Veröffentlichung: 04.05.2012
Jahr: 2012
Untertitel: Englisch