This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.

Autorentext
Vicky Katsoni is an Associate Professor of ICT Applications in Tourism Marketing at the Tourism Department of the University of West Attica (former TEI of Athens), Greece, a Professor of Tourism Marketing on the MSc program of Tourism Management at the Greek Open University, and academic supervisor of the e-tourism module at the National Kapodistrian University of Athens, e-learning programs. She has published books on tourism in both Greek and English, as well as chapters in edited volumes and numerous papers in highly academic journals. She is the President of the nonprofit International Association of Cultural and Digital Tourism (IACuDiT.org) and an editorial board member for many journals in the field of tourism and marketing. Her research interests include tourism marketing, cultural tourism, e-tourism, and tourism consumer behavior and she has participated in a number of European and national research projects.
**Thanasis Spyriadis **(PhD, FHEA) is a Senior Lecturer and researcher at the Department of Marketing, Retail, and Tourism (MRT) at Manchester Metropolitan University in the UK, as well as an Associate Lecturer at the Hellenic Open University in Greece. He has authored a number of publications on tourism and destination management and has presented his research at international academic conferences. He also serves as a reviewer for various academic journals. He has acted as the Principal Investigator in several research and knowledge exchange (RKE) or consultancy projects with clients that include Arts Council England, Visit Manchester, Manchester Cathedral, and the Association of British Travel Agencies (ABTA). His research interests include in the areas of tourism development, strategic management, tourism marketing, destination management, sustainability, as well as cultural and adventure tourism.

Inhalt

Revisiting Authenticity In The Age Of The Digital Transformation Of Cultural Tourism.- Heritage Information System to Promote Cultural Tourism and the Use of Digital Mapping in Primary and Secondary Schools.- Cultural tourism policies and digital transition of ancient village heritage conservation in China.- Storytelling as a Value Co-creation Instrument for Matera European Capital of Culture 2019.- Exploring Sense Of Community In The Festival tourism Experience: Review Of The Relative Literature.- The impact of European Capital of Culture on tourism and local involvement: Matera 2019 case study.- Small Towns, Cultural Heritage, ... Good and Evil Queens.- Exploring the Essence of Gastronomic Tourism and its Distribution Channels in Greece.- Olympic gigantism and the multifaceted concept of sports venues.- he impact of cultural routes on traditional settlements. The case of Greece.- Data Analysis from the Printed to Digital Advertising of Hotels and Travel Agencies in Greece of the 21st Century.- Sharing Tourism and its Impact on Hospitality Management in Essaouira: Analysis of the Evolution of Booking.com and Airbnb.- Could The Adoption Of Quick Response (QR) Code In Lectures Enhance University Students' Satisfaction? A Case Study Of Hospitality And Tourism Programs In Macau.