This book brings together valuable insights about the impact of the COVID-19 pandemic on the business environment from an Asian perspective. While some businesses in Asia have been swift to embrace the new normal, others have found the disruption to the traditional way of doing business challenging. Businesses are striving to respond, adapt, and thrive under the shadow of the unprecedented upheaval to the business environment that has forced them to rethink their strategies, processes, and operating models. There seems to be a consensus among business scholars and stakeholders that the continuous embrace of change and transformation of business models will assist businesses to sustain a long-term competitive advantage. The chapters in this book explore shifts in business innovation and strategies linked to the "new normal" of doing business during the pandemic, bringing to light issues, challenges, and opportunities that firms can expect to face in their need to ensure sustainability post-pandemic and beyond.

Autorentext

Dr. Andrei Kwok is currently a Senior Lecturer at the Department of Management, School of Business, Monash University Malaysia. He holds a Ph.D. in Management from Monash University Malaysia. His research focuses on decision-making behavior (trust and cooperation) and emerging / frontier technologies (blockchain, XR, A.I., etc). Andrei has published multidisciplinary and interdisciplinary papers in several leading international journals. Before joining academia, he has managed international R&D teams in global technology firms. Professor Motoki Watabe, After graduated and obtained MA in Hokkaido University, Japan, Motoki obtained Ph.D. in sociology at University of California, Los Angeles. Specific major was social psychology and organizational behavior. He started his academic career at Kyoto University, Japan, and he moved to Waseda University in 2007. He joined Monash University, Malaysia in 2013 as an associate professor at Department of Management, School of Business, and served as the vice-director of Neurobusiness Behavioural Laboratory from 2014-2018, the director of Graduate Research from 2015-2018 and the director of Neurobusiness Behavioural Laboratory from 2018-2022. He joined Sunway University, as a professor and the head of Department in Management, Sunway Business School. He has been working on the emergence of trust, fairness, and cooperation in organization and society with behavioral experimental and neuroscientific methods. Dr. Sharon Koh currently lectures at Monash University Malaysia. She holds a Ph.D. in Economics from Monash University. Her research lies in the impact of globalization on societies in Asia, particularly on inclusiveness, growth, and income inequality. She was a visiting research fellow at Harvard University (Fall 2015), and a recipient of an Education Excellence award in Melbourne. She has also obtained an international travel grant from the Asian Development Bank Institute to present her research in Tokyo.

Inhalt

1. COVID-19 and the transformation of the business environment.- 2. Japanese prefer to have face-to-face communication in the workplace even during the pandemic.- 3. COVID-19 implications for tourism: Shifts, trends, challenges and opportunities.- 4. COVID-19 and India's flirtation with localism.- 5. FDI in the era of the pandemic: Public health as a new country risk measure.