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All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you'll need to start a business from the ground up.
Klappentext
8 BOOKS IN 1
Marketing and Branding All the practical advice you need for starting a business Starting a business? Don't sweat it! Written in plain English and packed with simple, step-by-step instructions, this one-stop reference shows you how to start up our dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!
If you build it... optimize your marketing program, strengthen your marketing strategy, take stock of your business image, forge your brand, and create marketing communications that work Open the book and find:
Zusammenfassung
All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!
The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.
Inhalt
Introduction 1
Book I: From Idea to Reality 5
Chapter 1: Your Business in Context 7
Chapter 2: Refining and Defining Your Business Idea 27
Chapter 3: Creating a Business Model 45
Chapter 4: Finding Your Target Market 63
Chapter 5: Considering a Franchise 79
Book II: Planning for Your Business 97
Chapter 1: Writing a Business Plan 99
Chapter 2: Finding the Funding 115
Chapter 3: Setting Your Franchise's Wheels in Motion 135
Chapter 4: Starting a Home?]Based Business 163
Chapter 5: Creating a Website for Your Business 191
Chapter 6: Starting with the Right Legal Structure 221
Book III: Managing Your Finances 235
Chapter 1: Setting Up the Books 237
Chapter 2: Understanding Your P&L 263
Chapter 3: Working with Cash Flow and Staying Solvent 287
Chapter 4: Controlling Costs and Budgeting 321
Chapter 5: Satisfying the Tax Man 357
Book IV: Managing Your Business 363
Chapter 1: Tackling the Hiring Process 365
Chapter 2: Setting Goals 383
Chapter 3: Embracing Corporate Social Responsibility 395
Chapter 4: Managing with Technology 405
Chapter 5: Developing Employees Through Coaching and Mentoring 415
Chapter 6: Delegating to Get Things Done 431
Book V: Marketing and Promotion 443
Chapter 1: Optimizing Your Marketing Program 445
Chapter 2: Strengthening Your Marketing Strategy 461
Chapter 3: Taking Stock of Your Business Image 477
Chapter 4: Forging Your Brand 491
Chapter 5: Creating Marketing Communications That Work 507
Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 525
Index 537