This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

Autorentext
Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.

Inhalt

Sustainable Fashion Sportswear Consumption- Elaine FUNG, Rong LIU*, Institute of Textiles and Clothing, The Hong Kong Polytechnic University.
Analysing the Consumer Behavior Regarding Sustainable Fashion Using Theory of Planned Behavior. Dr. Canan SARICAM1, Dr. Nazan OKUR1, 1Istanbul Technical University, Faculty of Textile Technologies and Design , Department of Textile Engineering, Inonu Cad. No:65 34437 Gumussuyu Beyoglu ISTANBUL
The Impact of Knowledge on Consumer Behaviour Towards Sustainable Apparel Consumption. Dr. Canan SARICAM1, Dr. Nazan OKUR1, 1Istanbul Technical University, Faculty of Textile Technologies and Design , Department of Textile Engineering, Inonu Cad. No:65 34437 Gumussuyu Beyoglu ISTANBUL.