For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to keeping them as well.

Managing the Public's Trust in Non-Profit Organizations analyzes the intricate psychological processes behind trust and philanthropy and applies this knowledge to best-practice guidelines for nonprofits. This monograph explores cognitive, affective, societal, and other contexts for trust, and how these influence giving in the short and long term. On the practical level, chapters offer new research-based methods of assessing and gauging donor trust, and a real-world framework for building trust with donors, communities, and the public at large. These organization-level ideas are also related to larger policy initiatives such as the Millennium Development Goals. Among the book's core topics:

• The role of trust in donating money.
• Understanding and measuring donors' trust in a charity.
• Improving charity efficiency and accountability in building trust.
• Communicating effectively with donors.
• Dealing with violations of trust.
• The future of charities and nonprofit organizations, especially in the digital age. The current climate demands more of the nonprofit sector as a major player in poverty reduction around the globe. Managing the Public's Trust in Non-Profit Organizations brings innovative thinking on philanthropy to researchers and academics, professionals in charity and nonprofit management, and policymakers.

Autorentext

Christopher D. B. Burt is an Associate Professor of Industrial and Organizational Psychology at the University of Canterbury, New Zealand. His research focuses on trust, including the relationship between trust and donating, trust employee safety, developing safety-specific trust in new recruits and the influence of trust on voicing behavior. He has published over 70 journal papers.

Zusammenfassung
Globally there is growing concern over charities abilities to raise funds. This is of concern to both charity organizations and policy makers. One of the key factors that determine the public's willingness to provide funds (to donate) is trust in both specific charity organizations and the sector in general. A significant amount of research from a number of disciplines has pointed to ways in which the public's trust can be generated and maintained. Bring this research into a single source will provide a valuable guide for both individual charity organizations and policy makers.

Inhalt
Trust and Donating Money.- Understanding your Donor's Trust in your Charity.- Improving Charity Efficiency and Accountability in Order to Develop a foundation to Build transactional Trust.- Communication: Delivering Information to Donors.- Dealing with Trust Violation Events.- Summary and Conclusions.