This book provides a historical review of the transformation of China’s image around the world since the 1978 Reform and Opening Up. Based on a synthetic model that the author constructs for evaluating national images, together with a historical review and quantitative analysis, it discusses the issues and challenges confronting China’s image around the world since the Opening Up. 
To help rectify the situation that most of the research on China’s reform efforts focuses on hard power (esp. economic power), this book, which mainly focuses on China’s soft power, reviews and assesses its global image from the three perspectives of politics, economy and culture. In the process, it sheds valuable new light on the presentation of China’s image and the world’s perceptions of China.

Autorentext

Liu Chen is a professor of Public Administration and Cultural Studies. Harvard Kennedy School Mason Fellow, Postdoctoral Fellow, the Graduate School of Arts and Sciences, Harvard. Her research focuses on policy, practice, leadership, and culture and international cooperation. She has published more than 70 peer-reviewed journal papers in Chinese and English. She has authored five books: Globalization in India: Concepts, Transformation and Television Cases (2007), Asia under Globalization: Policy, Culture and International Communication (2009), China in the Global Mainstream Media: A Regional Study (2016), Chinese Culture in the Overseas Chinese Community: Heritage and Development (2017), and The Chinese Story in the World since the 1978 Reform and Opening up: Review and Assessment (2019). She has won several national and international awards, including the CASCIO Award (2007), the Book Award of Beijing Municipality in Philosophy and Social Sciences (2017), and on the list of Chinese Academic Collection of Chinese Fund for the Humanities and Social Science, an esteemed national book award (2019) etc. In recognition of her contribution to international understanding, and cooperation, she was awarded Beijing Women Medal (2020), and as the first Chinese, nominated for Harvard Kennedy Mason Award (2018)