This volume showcases selected conference papers addressing the sustainable future of ASEAN from the perspectives of business and social science disciplines. In addressing the 17 Sustainable Developments Goals (SDGs) envisioned by the United Nations in the domains of environment, health and well-being, posing potential means of reducing inequalities globally, the authors target specific issues and challenges confronting the fast-growing region of ASEAN and present suggestions for co-operation and commitment from governments, non-governmental organisations (NGOs) and society at large, in line with the ASEAN Vision 2020. Papers are selected from the 3rd International Conference on the Future of ASEAN (ICoFA) 2019, organised by Universiti Teknologi MARA in Malaysia, whose conference theme "Charting the Sustainable Future of ASEAN" enables intellectual discourse on sustainability issues from business and the social sciences, as well as science and technology. The selection of papers is published in two volumes, comprising scholarly and practical insights into sustainability in ASEAN. This first volume of papers from business and social science scholars will be of interest to researchers and policymakers interested in sustainability developments in the ASEAN region.

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Chapter 1. Developing The Framework Model in Teaching and Learning Al-amr Based on the Sequence of Students' Acquisition in Arabic Language Curriculum (Ummi Syarah Ismail).- Chapter 2.  Unifying Social Media APIs to Sustain Quality English E-Learning (Noorfaizalfarid Mohd Noo).- Chapter 3. Drop Shipping Business via Instagram: An Epidemic Model Approach (Noorzila Sharif).- Chapter 4. Visual Communication, Photography Based Research: A View from Case Study of Photo Therapeutic Influence in Malaysia (Ellyana M.M.Tan Ruslan.A.Rahim).- Chapter 5. Contribution Analytical Assessments of Selected P. Ramlee songs conveyed by Flute and Guitar (Siti Hajar Mohamad Seperah).- Chapter 6. Determination Suitability in Comparing Selected Physical Fitness Component among Young Athletic Athletes between Grouping Ages and Gender during Talent Identification Processes in Malaysia (Mohd Syafiq Miswan).- Chapter 7. Performance of Local Hotels: A Case of the Malaysian Local Brand (Syazwani Ya).- Chapter 8. Interpersonal Communication Skill and Da'wah Fardiyah Approach in Sustainable Islamic Spiritual Mentoring (Noraini Ismail).- Chapter 9. Persistent Poverty Based on Three Dimensions in HDI (Amirul Iman Mohd Jazid Patmawati).- Chapter 10. Issues and Challenges Contributing to Complexity in Infra-structure Project Performance (Akhtarul Norfaiza Che Nen).- Chapter 11. The Role of Service Quality on Muslim Customer Satisfaction: A Case of Sustainable Umrah Industry in Malaysia (Mohamad Niza Md Nor Syazwani Ya).- Chapter 12. National Interest versus Regional Interest: The Case of Transboundary Haze Pollution (Dona Rofithoh Don Ramli).- Chapter 13. Examining Off-campus Students Housing Preferences Between Public and Private University Students (Nor Ain Mohd Mustafa Kamal Thuraiya).- Chapter 14. Quality Education for Sustainable Development in Indonesia (Sri Yuliani).- Chapter 15. Sport Participation Motivation among Universiti Kebangsaan Malaysia Athletes (Nor Nandinie Binti Mohd Nizam Edros).- Chapter 16. Walking Environment: Silhouettes vs. Shades (Ruwaidah Borhan).- Chapter 17. Perceived Sensory Dimension for Mental Health and Well-Being: A Review (Azi Izwani Nor Hamzah).- Chapter 18. Students' Perception of Education for Sustainable Development (ESD) to Achieve SDG 4 in Indonesia: A Case Study of Universitas Islam Riau (Prima Wahyu Titisari,Elfis).- Chapter 19. The Impact of Nearpod Interactive Learning Platform in Quality Accounting Education for Sustainable Development (Azrul Abdullah).- Chapter 20. ASEAN As an Inclusive Community: Identifying and Overcoming The Challenges (Muhammad Anwar Mohd Nor).