Designing for Print

This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS.

• Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented

• Content progresses from planning through execution

Autorentext
Charles Conover is Director of the Digital Arts and Design Program at the C.W. Post Campus of Long Island University, and former designer and associate art director of PC Magazine at Ziff-Davis Publishing.

Inhalt

Chapter One: Planning Your Design

Layout Variations: Standard and Custom Formats 2

CD Booklets 2

Brochures 2

Custom Formats 2

Building Mechanicals 4

Developing a Working Grid 6

Margins and Gutters 7

Grid Variations 7

Placing Elements within the Grid 8

Single Pages 8

Facing Pages and Spreads 9

Getting Ideas and Gathering Imagery 10

Sketching Out a Game Plan: Thumbnailing 12

Exhaust the Possibilities: Creating Design Variations 14

Cutting to the Chase: Designing with Die Cuts 16

Chapter Two: Designing with Type

Type Fundamentals 20

Understanding Tracking and Kerning 22

Kerning Display Type 22

Tracking Body Copy 23

Distorting Type and Scaling in Proportion 24

Getting Type to Fit without Distorting It 25

Widows, Orphans, Ladders, and Rivers 26

Treating Type with Consistency 27

Many Faces, Many Moods 28

Classic Typefaces 29

Selecting Effective Typefaces 30

Choosing Typefaces: Form and Function 32

Working with Text Boxes and Columns 34

Separate Text Columns 34

Multiple-Column Text Boxes 34

Small Caps and All Caps 36

Setting Small Caps in InDesign 36

Type and Drop Shadows 37

Hard-Edged Drop Shadows 37

Soft Drop Shadows 37

Creating Baseline Grids 38

Setting Baseline Grids 38

Baseline Grids and Text Boxes 39

Understanding Baseline Grids 40

Letting the Baseline Grid Serve as a Guide 41

Using Baseline Grids to Cross-Align 42

Type Readability 44

Serif and Sans Serif Typefaces 44

Upper- and Lowercase Settings 44

Character Recognition 44

Knockout Type 45

Case Settings and Readability 45

Type Form Follows Function 45

Reverse Type and Image 45

Readability and Column Width 46

Readability: Complex Text Wraps 47

Mastering Text Wraps 48

Taking Control: Manually Editing Text Wraps 47

Creating Depth with Silhouetted Images 47

Setting and Styling Captions 50

Show Hidden Characters 51

Styling Paragraphs 52

Applying and Styling Drop Caps 53

Basic Drop Cap Settings in InDesign 53

Controlling Indents and Insets 54

Understanding and Setting Tabs 55

Designing and Styling Text Tables 56

Styling Tables with Tint Bands 56

Using Tint Bands as Rules 57

Refi ning the Chart Design 57

Simple Tables in InDesign 58

Creating Stylesheets 59

Chapter Three: Designing with Photographs

Image Types: One Color, Two Color 62

Color Models 62

The Four-Color Process 62

CMYK Process Color 62

TruMatch Color System 62

The Pantone System 63

Swatch Books 63

Maintaining Image Integrity 64

Image Distortion: Scaling 64

Image Distortion: Flipping Photos 65

What's Wrong with this Picture? 65

Formatting Images for Print 66

Understanding Linked Images 67

Manipulating Images and Picture Boxes 68

Rotation Settings 68

Customizing Corner Styles 69

Image Types: Monotones, Duotones 70

Creating a Basic Duotone 71

Monotones and Tritones 71

Duotones and Sepia Tone Effects 71

Type, Image, and Readability 72

Type and Image: Composing Page Layouts 74

Vertical and Horizontal Compositions 75

Type and Image: Page Composition 76

Perfect Imbalance: Asymmetrical Design 78

Using Holding Rules 79

Focusing In: Cropping Techniques 80 Picture Box Shapes 82</...