Tracing the historical trajectory of the pocho (Latinos who are influenced by Anglo culture) in pop culture, Medina shows how the trope of pocho/pocha/poch@, which traditionally signified the negative connotation of "cultural traitor" in Spanish, has been reclaimed through the pop cultural productions of Latinos who self-identify as poch@.

Autorentext
Cruz Medina is Assistant Professor of Rhetoric and Composition at Santa Clara University, USA.

Inhalt
Foreword; Arturo Aldama 1. A Poch@ Pop Preface 2. Proto-Poch@ Representations in Film 3. Poch@ Methodological (re)appropriation for Resistance 4. Alcaraz and Madrigal: Re-appropriating Poch@ for Resistance 5. Poch@teca: Re-Understanding the Historical Trajectory of a Proto-Chican@ Identity 6. Poch@s Strike Back: Ozomatli Members Respond to Pop Culture Commentary Afterword