A "Soup to Nuts" Approach for Understanding and Applying Strategic Planning in the Healthcare Sector!

This practical text introduces future health professionals to strategic planning across diverse settings, from large hospital systems to small clinics. Grounded in solid theory, it equips students with tools to assess environments, set strategic goals, and create actionable plans. Updated content aligns marketing, budgeting, and strategic goals to show their interconnected roles. Real-world examples and interactive resources ensure students develop confident, effective planning skills.

What's New:

• New chapter: This edition includes new content on Systems Thinking
• Expanded Coverage of Situational Analysis: Now split into External and Internal chapters to provide more detail and examples
• New Strategic Plans: Two completely new sample strategic plans replace the previous edition examples
• Comprehensive Case Studies: New case studies and associated discussion questions in each chapter Key Features:

• Provides a detailed strategic planning framework with a healthcare focus
• Helps build skills for assessments, goal setting, and actionable plans
• Interactive fictional hospital case study, worksheets, and discussion questions
• Authored by leading experts and educators in healthcare strategy

• Instructor Resources include an Instructor's Manual, PowerPoint slides, a Test Bank, and more

  Autorentext

  Brian C. Martin, PhD, MBA, Professor; Associate Dean, Academic Affairs, Joint School of Health (JSPH), Old Dominion University, Norfolk, VA