This volume sets out to analyse the relation between social media and politics by investigating the power of the internet, and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Facebook in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.

Autorentext

Dr. Bogdan Ptru is an associate professor of computer science at "Vasile Alecsandri" University of Bacu, Romania. His domains of interest/research are computer science applied to social and political sciences and multi-agent systems applied to accounting education. He is also interested in social media challenges in the new academic environment. He published or edited more than 25 books on programming, algorithms, artificial intelligence, interactive education, and social media. He is also a software developer in EduSoft Ltd., where he developed a software for analyzing political speeches using graph theory, Political Analyst.

Dr. Monica Ptrut is senior lecturer of political science at "Vasile Alecsandri" University of Bacu, Romania. Her domains of research are political communication, political marketing and social media in politics and education. She published several academic books on applying information technology in educational, social and political topics. In addition, she wrote papers published in international journals (Public Relations Review, Journal of Media Research, Sfera Politicii) or presented at international conferences on political sciences.

Inhalt
Foreword.- Preface.-Part I: The Political Power of Social Media.- Part II: Using Social Media in Electoral Marketing.- Part III: Social Media in Mobilizating People for Riots and Revolutions.