Research Paper (postgraduate) from the year 2019 in the subject Sociology - Consumption and Advertising, grade: A, , language: English, abstract: This article will discuss the production of coffee in both countries and put forward some suggestions for improving the situation of the coffe production in Ehtiopia. Coffee is produced and consumed internationally, and this popular crop produced is mainly in tropical regions. Developed countries are the main consumers of this crop. Coffee is also the leading exporting item for some countries like Ethiopia. However, in Brazil due to the diversification of products, coffee did not take the forefront of leading export items. The coffee production industry of Brazil is well productive unlike Ethiopia's. In the first section, the article will discuss coffee production history of Brazil and in the second section it will discuss coffee production in Ethiopia, and finally, it will compare coffee production in both countries and put forward some suggestions for the production of coffee in Ethiopia.