Primark. Core Competencies, Pestle Analysis, SWOT-Analysis

Benaiah Mayabi

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Essay from the year 2019 in the subject Business economics - Miscellaneous, , language: English, abstract: Primark is one of the ...

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Essay from the year 2019 in the subject Business economics - Miscellaneous, , language: English, abstract: Primark is one of the top leading companies in the retail clothing industry in the UK. The company owns over 350 stores The company was established in 1969 in Ireland and has grown in size to great heights since it was founded. The company has a variety of clothing for both men, women and children and home products as well. The company has a strong foundation policy of offering high quality clothing for a low price which has been successful and made it popular. The company has increased in its net worth to 378.8b British Pounds in 2016 thus possessing a market share of 7% of the clothing industry as at 2017. As of 2018 the company owned 368 stores with the largest being in Market Street, Manchester (approx. 155,000 sq. ft ). The company has also employed over 70,000 employees. The company specializes in clothing, cosmetics and housewares.