Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work.

• Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence.
• A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls.

• Each chapter has a framework, links to effective tools to try, and revealing case studies.
  Covering the foundations of AI, you'll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You'll discover how to increase profits, save time, and improve customer experience, amongst other benefits.

  AI is coming - get up to speed.

  Autorentext

  Antonio Weiss is a digital expert, leading a successful, multi-million pound software development and advisory consultancy, The PSC Digital, for over ten years. I have worked in AI and data science fields throughout, helping set up the NHS AI Lab, UK Office for Artificial Intelligence and scaling up the UK Government Digital Service. I have advised senior politicians and officials across the world on data science, generative AI and digital transformation and am currently a Senior Advisor on Digital, Data and Technology to the UK Leader of the Opposition. I have adapted and trained large language models and deployed them in business settings, including creating one of the first ever commercially available fragrances developed using generative AI.