Neuroscience is revolutionizing our understanding of human psychology and behaviour. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.

Autorentext
Amy Brann studied medicine at UCL before moving into the developing field of neuroscience and becoming a pioneer in the application of this cutting edge science to the art of developing people. She is an experienced executive coach (with over 12,000 hours of coaching behind her), a regular speaker on the application of neuroscience to HR, and is the director of Synaptic Potential, a consultancy offering neuroscience-based people management and leadership development services. She is the author of Make Your Brain Work and Neuroscience for Coaches.

Inhalt

Introduction 1. Why is neuroscience so exciting? 2. Why is neuroscience fundamental to HR? PART I: HOW DO WE CHANGE? 3. The beautifully simple model that gets results 4. Introducing the winning scientific formula 5. How change really happens 6. Your fundamental checklist for behavioral success PART II: HOW DO WE ENGAGE OUR EMPLOYEES? 1. The concept you have to build everything else around 2. The jarring awakening 3. The reassuring truth PART III: HOW DO WE MOTIVATE PEOPLE? 4. The Synaptic Circle 5. Are you capitalizing on a neuro-friendly culture? PART IV: HOW DO WE MANAGE PEOPLE? 6. Manage for great decisions 7. Manage for creative output 8. Manage for quality thinking 9. Manage for insights PART V: OTHER HOT HR QUESTIONS THAT NEUROSCIENCE SHEDS LIGHT ON 10. How do we create inclusiveness & diversity? 11. How do we deal with globalization? Glossary