Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.

Autorentext

ANDREW MAIR

Inhalt

List of Tables - List of Figures - List of Boxes - PART 1 - Introduction: Underestimating the Japanese - Thinking About the Japanese Firm - Honda at Home Base - PART 2: A 'SELF-RELIANT MOTOR VEHICLE COMPANY' IN NORTH AMERICA - Honda's Big Push - Screwdriver Plant or Independent Automobile Producer? The Politics of Parts Sourcing - Honda's Just-in-Time Region - Mobilizing Human Resources - People, Machines, and Making Automobiles - PART 3: FORTRESS EUROPE: INSIDE THE WALLS - Working with a Western Partner - Honda Builds its Own Base - Rover Learns How to Make Cars Again - PART 4: GLOBAL LOCAL CORPORATION - Index