This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a "survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement.

The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.

Autorentext

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.

Inhalt
Introduction: When Does Potential Become A Deficit?.- Chapter 1: Older Societies are Controlled by Bureaucracies.- Chapter 2: Just What Is Blocking Progress?.- Chapter 3: No Progress Without Innovation.- Chapter 4: How Do We Create An Innovation Culture?.- Chapter 5: Cultivating Critical Thinking.- Chapter 6: The Needed Entrepreneurial Culture.- Chapter 7: Radicalism Is The Main Mover.- Chapter 8: Sustainability Is Dealing With The Long-Run.- Chapter 9: Sustainability Can Be Very Profitable.- Chapter 10: From Imagination to Innovation.- Chapter 11: Quality of Life is Enhanced by Radical Innovations.- Chapter 12: Without A Major Education Base Progress Is Not Possible.- Chapter 13: An Organization Or A Society Needs Leadership.- Chapter 14: Progressive Orientation Does Not Happen Naturally.- Chapter 15: Progressive Capitalism Need Not To Implode